A recent report by Nielsen confirmed trends that have been developing in the past few years. As of April 20th, “traditional cigarette industry volume dropped by 8.5%” in a one-month period. For the whole year, sales are expected to go down at least 4%. In contrast, despite public health efforts encouraged by the Food and Drug Administration (FDA), such as banning some flavors favored by adolescents, e-cigarette sales continue to rise. Juul continues to be a giant in the ENDS industry, holding a whopping 74.6% of the market share.
E-cigarettes currently account for 5% of all tobacco products on the market, but this percentage could increase in upcoming years. Other companies besides Juul, such as NJOY and Vuse, are also catching up. “Vuse, the No. 2-selling e-cig by R.J. Reynolds Vapor Co., rose from 13.4% to 13.7%”, and unlike Juul, this company has not imposed any flavor restrictions. Competition is stiff for the ENDS giant.
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